Brent Smith from Oxyzone, a local company that specializes in sterilizing and purifying air in homes or businesses approached me recently with a problem. He had a website designed for him and didn’t like the “generic” content that had been used. He also didn’t like the imagery on the site as most of it dealt with the negative affects of toxins in the air. After a brainstorming session with Brent we decided that instead of focusing so much on the negatives, we needed take it in a better direction and focus on the positives of having cleaner, healthier air. He also worried that his SEO wasn’t good enough to attract viewers to his site. So we decided to completely overhaul his SEO.
We started a lengthy process that included analyzing his competition, analyzing the content of his current site and the imagery as well. We ended up cleaning up his existing logo to make it look more professional, replaced the imagery with pictures that reinforced Oxyzone’s commitment to clean air, created new content and rewrote some existing content, simplified the menu to make navigation easier, added a clean air quiz to increase interactivity and more. Plus we gave his site the full SEO treatment to help his placement in search engines.
Brent’s incredibly happy with the work we did for him and we’ll continue to monitor his site to see how our changes helped out. If you need help with an outdated website, give us a call! We’ll help modernize your site and optimize it so that you show up where your customers are looking for you!
You can check out Oxyzone at www.oxyzone.biz !