Growing Your Business With Online Content

As we’ve touched on before, building trust with customers should be the top priority of any company, but especially when it comes to a companies digital presence. Audiences and visitors are the most informed they’ve ever been and that means it’s harder than ever to market to them. One of the best ways to reach out to audiences is to provide some value through the content on your website.

Think Like a Consumer

When a consumer gets online and searches Google, what questions would they ask about your business? Would they ask about your prices? What services you offer? What type of warranty you provide for your work? Potential customers want answers and the best formula for earning their trust and their business is by providing that information. Informed consumers are happy consumers and they will tend to remember where they found reliable information. If you don’t provide the answers, a competitor will, increasing the chances that the consumer will shop somewhere else.

Once you come up with your list of questions that potential customers are searching for, write an article for each question, then make a landing page on your website for each one. Or you can also post them to your blog. Make sure the articles are well written and focused on the keyword that you are targeting. Also make sure the article completely answers the perceived question. Now here is the hard part, you must answer the questions without bias, meaning don’t brag or boast about how awesome your services are. That type of sales talk has been shown to be far less effective on the younger generations than in years past. They want education, not a sales pitch.

Once you’ve gotten in the habit of producing content for your website or your blog, you’ll be surprised at how much it can help your sales team. Not only does it help give your entire company a unified message, it also helps provide your sales team with talking points and information for when the potential clients do contact you. With a better understanding of your potential customer’s pain points are, your sales team will be better positioned to assist them and eventually land the sale.

Building Consumer Trust

By utilizing the content that you’ve created, you can begin building the trust relationship before a consumer ever enters your sales funnel. By establishing you as a authority on the subject, it instantly gives you an advantage over your competition. That’s why it’s so imperative to write the best content possible. Good content means more trust, more trust then leads to shorter sales cycles, reducing the time it takes to make a sale.

So as you can see writing content for your site, is a great way to improve your SEO, while educating potential consumers on the value of your services. It can assist your sales people by giving them a better understanding of potential’s needs, enhance the sales message and help build trust in your brand. If you have any questions or are still having a hard time coming up with content feel free to contact me!